Building Your Personal Training Business Requires Sacrifice

Welcome to the Fit Pro Business podcast, where you’ll receive sales, marketing, and business building tips from industry leaders that will help you take your business to the next level. Head over to fitprobusiness.com to receive your free business breakthrough session. Now here’s your hosts the end and trenches fitness business owner, Andy Salazar. What is up Fit Pros? Andy here from fitprobusiness.com checking in with you for another Fit Pro Business podcast. Thank you so much for tuning in.

Hey, if you’re new to the show, I come to you each and every week delivering in the trenches of advice on what’s working for me and my fitness business and what’s working for other fitness professionals. What I’m learning also, you’re going to learn from my mistakes. So again, thank you so much for tuning in. Last week, we talked all about goodwill, marketing and getting trust with your market. Today, I’m going to talk about sacrifice and the sacrifices you need to make in business if you want to succeed.

And ultimately, having a failure is not an option point of view. So let’s dive in. I always start the show off with a couple of quotes, and I had a quote Ready for you guys. And now I can’t seem to find it, but that’s OK. Moving on with this show anyway. So again, what I wanted to talk about today was failure is not an option. So you have to keep persevering no matter what roadblocks get in your way.

And those roadblocks are mere bumps in the road to what your ultimate vision is for your business. So for me, failure was not an option when my with when I started my business 15 years ago. I’ve told the story so many times, but I want you guys to hear the story again. I started my business 15 years ago. I was a sole income winner for our family. Zero safety net, zero investment from other people all on my own dime.

And I started that with needing to make money right off the bat because I had a mortgage and two children at home. And I needed I needed to know exactly how much I need to make, how many clients I need to have right off the bat in order to be profitable. So not being profitable within my business was not an option and failure was not an option because I had bills to pay and a wife to support and two children to support.

So ultimately that not having that safety net, not having that failure to fall back on made me push and work and sacrifice doing the things with my buddies on the weekends when I knew I needed to be doing things to help me help grow my business. And this is the mentality that you guys need to have if you guys want to grow your businesses and get your businesses to the next level. And ultimately, I can see how true this is not having that safety net net in that net and not having failure be an option for me.

When I ventured into other businesses and tried to broaden the services that I offer or branch into another type of business and not having the same commitment because I have the safety net of my existing business. So this is a good lesson for you guys to learn to really ultimately dive into your business and have a no failure. Failure is not an option. Keep persevering, keep sacrificing, delaying gratification and ultimately keep sacrificing. If you want to succeed and if you want to win in business, it takes sacrifice.

And you have to be willing to work through those hurdles in your business and learn from those and not use them as an excuse to quit and taking ownership for where you’re at within your business and not saying, oh, it’s the five dollar gym or the ten dollar gym or the fifteen dollar gym that came in down the street that’s putting me out of my business. No, take ownership for yourself. Quit utilizing excuses, look yourself in the face and and look yourself in the mirror and and really see what has held you back within your business.

Analyze it. Write it down. Be specific in regards to what’s holding you back within your business ultimately. Usually when we fell in business or in a project is something that is internal, not external, that caused that failure. Analyze it and figure out what it is and then eliminate it. Remember, you have to have a failure is not an option and you have to be willing to sacrifice if you want to succeed in your fitness business. This is what I’ve done in my business for the past 15 years.

And ultimately you have to have those goals in those targets that you’re shooting for. I talked about this last week as well. I’m constantly updating my goals, constantly shooting for new targets, and I’m letting my employees know what those targets are so that we can all work together and create synergy around this goal that we’re trying to accomplish within our business. I highly recommend that to you guys as well. Again, this is all experiences that I’ve learned over the years that have helped propel me in my business that I hope can help propel you guys and your business forward and help you guys learn from the mistakes that I’ve made.

I’m ultimately letting you guys know the recipe that you need in order to be successful with your fitness business. It’s going to take sacrifice. You’re going to be sacrificing your time and going to be working a lot of hours before you get to a spot where you can delegate. You have to have all of your systems in place. If you don’t have those systems in place, you ultimately will not be able to scale your business. Again, this is the lesson I learned about five or six years into my business when I tried expanding to an alternate location with multiple trainers and I didn’t have the proper systems in place, ultimately kept that business open for a year and had to close itself the equipment and so that I can keep my existing business thriving.

So again, learn from my mistakes, get your systems and your checks and balances put in place. Know that it’s going to require sacrifice. You’re going to hit some roadblocks along the way. You’re going to have some failures along the way. Remember, failure is not the end of the road. It’s a learning spot for you that we all know that failure for most entrepreneurs is just the beginning point for them to get over to that next hump where they really blow up or expand their business.

And that’s ultimately what I want for you guys. Realize that when you hit roadblocks or things aren’t going the way that you want within your business, you’re one roadblock away from that big breakthrough that you’re going to have within your business again. I know that you guys can do this again. My goal with these podcasts is that you guys learn from my mistakes and learn from what I’m using to apply to my business. We talk all about that goodwill marketing last week.

Start applying that within your business. Start putting goodwill out to your marketplace and watch the return of investment of your time through leads that are going to come in because you’re showing people that you can actually help them by showing them that you can help them and get the results that they want and ultimately help them achieve their goals with their health, fitness and weight loss. Put that goodwill out into the marketplace and watch it return to you again, that and invokes that law of reciprocity that I’ve talked about so much on this podcast.

I hope that you guys are got value from today’s episode. I just want to let you guys know that if you want to take your business to the next level, if you want to grow your business, it’s going to require sacrifice. There’s going to be failures along the way. But you got to have a failure is not an option attitude and just use it as a roadblock or a learning block that you’re going to get over and and adapt and change and ultimately get your business to where you want to be set those goals.

I know that you guys can do this again. I’m here for you. Reach out to me, get on my calendar fitprobusiness.com/audit. We’ll create a road map for you to follow, set some goals for you to follow. Answer any questions you might have in regards to growing your business, marketing your business, taking your business to the next level. Again, it’s a 30 minute coaching call. Absolutely no obligation to continue with a coaching program.

Just want to dive into you guys, help you guys learn from my mistakes. Again, like I said, I know I’m no guru. I’ve just been running my business for 15 years, and I want to help you guys cut your learning curve in half again, fitprobusiness.com/audit. And check in with you guys again for another podcast episode. Probably right within the week have a good one. Thank you for listening to the Fit Pro Business podcast with your host, Andy Salazar.

Don’t forget to visit FitProBusiness.com to receive your FREE business break through session.